Cost, convenience and the Love-Island effect mean ready-made holidays are back in fashion, with giant operators Thomas Cook and Tui opening swish new hotels
The last time I went on a package holiday France had just won the World Cup. It was 1998, the peak of the package’s popularity, and my mates and I celebrated the end of our exams with a week in Magaluf. We had a brilliant time but it wasn’t an experience I’ve ever felt the need to repeat – until now.
Twenty years on, France have won the World Cup once again and packages seem tempting again. When I confess this, friends look at me askance and make jokes about piña coladas. One is moved to reminisce about her own youthful package holiday; she is still traumatised by the coach excursions.