‘Vilnius, the G-spot of Europe: Nobody knows where it is, but when you find it, it’s amazing’ … a bold claim from a recent tourist ad that went viral
The poster produced by two students referring to Lithuania’s capital as Europe’s G-spot really sums the city up: it is not where you thought it was. It is not in eastern Europe, not even in central Europe, but the capital of a Baltic state in northern Europe.
Founded in 1323 by grand duke Gediminas, who attracted Jewish and German tradesmen and merchants with generous tax exemptions, for centuries it became a destination for those fleeing religious persecution (there was even a Scottish Calvinist community in Vilnius) or tough trade guild regulations. The city’s coat of arms features Saint Christopher, the patron saint of travellers.