TripAdvisor is failing to stop fake hotel reviews, says Which?

Analysis of 250,000 reviews for top-rated hotels finds one in seven with ‘hallmarks’ of fakes

The travel website TripAdvisor is failing to stop fake reviews boosting the rankings of top-rated hotels, Which? has claimed.

The consumer organisation analysed almost 250,000 reviews for the 10 top-ranked hotels in 10 popular tourist destinations around the world, finding one in seven had “blatant hallmarks” of fake reviews.

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