Eaton DC offers platform for campaigners as world’s first ‘activist’ hotel. Clever marketing or genuine attempt to broker change?
Join the “group sound bath” in the wellness centre, stop by the civic engagement workshop in the lobby, then settle in for a rousing performance of protest songs from the all-women Resistance Revival Chorus on the rooftop bar. This is a small sample of the events that were on offer at the opening weekend of the Eaton Hotel in Washington DC – the world’s first “activist hotel”.
Founded on an ethos of progressive ideals and social and environmental justice – and located just a few blocks from President Trump’s eponymous hotel chain – the 209-room Eaton Workshop has, unsurprisingly, been dubbed the “anti-Trump hotel”.